
	eCommerce is a general term for selling online

eCommerce or eTrade

eCommerce is very much the future of online eBusiness. eCommerce is a generic term which refers to the process of selling goods or services online via a website. eCommerce is already responsible for 22% of all retail sales and provides a very cost effective method of marketing and selling your goods or services. eCommerce is defferent from eTrading in the with eCommerce the transaction is between a person and a system.

There are many who are already selling online and are generating significant turnover from their investment, but there are far far more that have failed miserably. The success of any ecommerce site is dependent on the following factors:

It must be very easy to find the product that is required
It must be even easier to select it for purchase
It must be simple and straightforward to pay for the product(s).
- It must be possible to pay with credit, debit cards, bank transfers, cheques, and even cash.
- It must be easy to enter delivery information
The order must be acknowledge IMMEDIATELY.
The customer must be kept informed of the status of their order at all times.

Assuming your eCommerce solution can do all the above, and assuming that it has been correctly and sufficiently marked, then it is virtually guaranteed to be a success.

Retail eCommerce

Choosing the right eCommerce solution is critical to the success of any online venture. Essentially, there are three classes of retail eCommerce solution:

Third Party Store; is where a third party hosts a generic website and you add items to it via a webpage. The site looks essentially like all the other sites and behaves the same.
Third Party Basket; is where your website simply uses a third party shopping basket system to facilitate the ecommerce experience.
Bespoke Solution; by far the most expensive solution and provides little benefit over solution 2.

We can offer and provide all three eCommerce options.

ActiveBasket™ is a separate GENActive System that is FREE for any GENActive customer to use and integrate into their website. ActiveBasket™ will allow any standard website to have eCommerce facilities within 30 minutes guaranteed - its that simple to setup and use. ActiveBasket™ provides shopping basket facilities and checkout facilities to any website in a secure and flexible framework. Visit the ActiveBasket™ Website by clicking on ActiveBasket™.

Business to Business eCommerce

GENActive has a number of offerings for inter-business eCommerce. GENActive provides a powerful and flexible interface for computer systems to communicate with to generate invoices (e-invoicing), receive payments (e-payment), and manage funds (e-banking). GENActive fundamentally provides online order tracking of any order processed through the system.

GENActive can act as your transaction processor for websites and systems that already have or wish to have their own order management and processing, or it can provide all this automatically, its the choice of the developer.

E-Automation is a GENActive system that allows complex automation rules to be established so that online orders can, for example, generate custom email's or send packets of information to corporate systems, or even generate SMS text messages to one or more mobile phones. E-Automation is discussed in full on the e-automation page.

E-Banking, the core of GENActive provides eCommerce customers with a comprehensive interface to their account, allowing for transfer of revenue, currency exchange, refunds, and much more.

Integrate e-commerce with e-procurement to establish a fully automated stockless order-purchase-supply based business or use e-automation to produce e-procurement requests when stock gets low. Simple, effective and efficient.

Remember, with GENActive, consultation is FREE so why not let us talk to you about your requirements and suggest some solutions?

Use the CALL ME! button at the top right of the screen to arrange for one of our sales consultants to call you back at your convenience to discuss your requirements.